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I’m pretty new to collecting but the Pokémon space (TCG in general, really) seems to attract a MASSIVE audience and it keeps growing. Some of my friends have been into D&D forever, someone just got into actually playing Pokémon and started collected hard. Then, they shifted to Lorcana and have been ripping as many packs as they can buy from Target. It’s caught on and spread around the friend group like crazy…
Seems like it’s a bit more viral or contagious than sports card collecting tends to be because it’s attractive to people that aren’t really into sports…so I’d foresee it lasting a while, personally.